Red Rock Cellars
CRM Strategy • Marketing Analysis
Strategic CRM evaluation developed for an artisanal winery facing fragmented customer data and stagnant sales. By assessing software solutions against both B2B and B2C objectives, the recommendation focused on improving customer insights, automating workflows, and supporting more personalized marketing efforts.
Esports & Cinema
Market Research • Strategic Planning
Research proposal exploring how cinemas can leverage esports events to attract younger audiences and diversify revenue streams. Using a mixed-method research approach, the strategy identified opportunities to strengthen community engagement, increase loyalty participation, and reposition theaters as social entertainment hubs.
1001 OPTOMETRY
Campaign Analysis • Brand Strategy
Strategic analysis of VML's Hidden Eye Test campaign for 1001 Optometry. The project evaluated campaign messaging, platform selection, audience targeting, and creative execution to understand how an interactive experience was used to increase awareness and encourage eye health screenings.